PPC - Our Pay Per Click Service

Set Up Pay Per Click (PPC) Advertising for your Business

Our Pay Per Click Package Includes:

• Setting up your PPC Account(s)
• Keyword Research
• Creating Campaigns
• Setting up Budgets
• Optimizing Ad Placements
• Split Test Ads for Better Click Conversions

Here is the process of our PPC package once you sign up:

1. We set your accounts up for the search engines that you want to advertise on.
2. We take a list of keywords about your business services or products and dig deep to generate long tailed relevant keywords that possible customers may be using in search engines.
3. We create campaigns with relevant keywords and ad copy.
4. We set up your daily or monthly budgets to fit your advertising budget.
5. We adjust bids for your ads to get you targeted placement on the search engine page.
6. We create and test different ads for each ad group to get better click through percentages.

Q&A's

Here are some answers to some questions you may have about the PPC package: 

What is Pay Per Click? - Pay per click, or also referred to as PPC, is advertising where it only cost you money when people actually click on your ads. This means when you set up a PPC ad in a search engine for a certain keyword, if someone types in that keyword, they may see your ad on the page.  If searchers click on your ad, that is when it cost you money.

How much do the clicks cost? - This depends on a lot of things.  Depending on your keywords and how competitive they are.  Here is an example:  Let's say your business is plumbing located in Celina, Ohio.  If your ad keyword is "plumbing" you could pay a lot more than if your keyword is "plumbing Celina Ohio."  We try to keep the cost per click as low as possible in the best positions.  A click could cost you as low as $0.05.

What do you mean by daily/monthly budget? - This is the amount of money you want to spend in that given amount of time.  Let's say you started campaign for plumbing and you set a daily budget of $5.00.  If your clicks cost you $0.10 per click, your ads in that campaign will stop showing after around 50 clicks each day. (.10x50=$5.00)  This helps protect you from the worry of going over your spending allowance for you PPC advertising. 

How many ads can I run? - It varies, but in most cases, you will be able to run as many as you need.  Anywhere from 100's to 1000's, how many you want to run is up to you and your budget.

What is keyword research? - This is where we take words or phrases that relate to your business and try to find targeted keywords and keyword phases that consumers may be typing into the search engines looking for your type of service.

Can you show my marketing people how to do this? Sure we can, go to our Price Guide for different types of PPC packages we offer.  We can do it for you or train your people how to do it.

Where do I get started?  Click here to fill out your information to get started.